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Privacy Policy (Published 12/10/2017)


This Privacy Policy (this "Policy") provides you with information related to how The TTL Group LLC, d/b/a Take the Lead Dance Studio collects, uses, protects, and discloses your personal information and non-personal information that is made available to The Studio through various means, including information you provide to The Studio when visiting one of our location, when using our websites or websites that may be operated on our behalf by our partners and service providers, and information we receive electronically from your device and from other sources, including other websites, browsers, survey responses, marketing or research institutes and the like. The Studio operates but may also from time to time operate other websites for limited purposes such as surveys or promotions  These websites are collectively referred to in this Policy as our "Websites".

The Studio is committed to treating your personal information (such as name, address, e-mail address, telephone number, and payment card information) with certain care. The Studio does not share customer personal information (including e-mail addresses) outside of our subsidiaries and affiliates other than as set forth in this policy.

At The Studio, we strive to limit access to your personal information to only those persons and individuals who use it for the purposes set forth in this Policy. Any third parties to whom we provide personal information as set forth in this Policy are required to keep that information secure and confidential.

1. How The Studio Collects Personal Information/Categories of Personal Information Collected?

The Studio may receive information from its customers and Site visitors in several ways, including information submitted on our Websites or at  our studio, and information collected by our partners or service providers. For example, you may choose to participate in a survey that requests certain transaction information (such as information from a store receipt) as well as your survey responses.

 When you visit one of our Websites or studio, we may ask you for personal information so that we can provide you with the products, services, or information that you have requested and so that we may provide you with further communications and carry out the functions described in this Policy. For example, we may request and receive personal information from you when you:

  • apply for a job;

  • register for and use an online account with us (for example, your name, gender, telephone number and e-mail address);

  • place an order with us, or request that an item be shipped to you or someone else (for example, information necessary to process and fulfill your order, including your name, shipping and billing addresses, e-mail address, and credit card or other payment-related information);

  • request information from us (for example, your request and information we need to respond to your inquiry);

  • express an opinion in an online forum, respond to user polls, or enter any contests;

  • complete a survey about The Studio or any of the products it offers; or

  • communicate with us in person, via e-mail, phone, or using available online tools.


2. Additional Information Collection/Cookies, and Online Tools

The Studio uses technology used by many major websites to gather information about devices used to access our Websites. This may include a 'device's IP address, browser, domain and operating system information., This technology may also provide information about other pages accessed from or viewed from the device, and identification or verification information provided to our Site by such devices. This information can be obtained through the use of commonly used or standard data collection tools such as web server logs and cookies, as well as from the use of digital identification tools. Cookies are pieces of information that our Websites or other websites may transfer to your computer. Such information is helpful in enabling The Studio and our partners and service providers to enhance your shopping experience and tailor our Websites and messages to your needs and preferences Server logs, digital identification tools and cookies also assist us by identifying the types of browsers and operating systems used most by visitors to our Websites, information about the applications or programs used by such systems. Collectively, these technologies provide us with information such as how visitors found our Website(s) (for example, via a search engine, directory, other website, etc.) and move through our Websites, as well as information about website usage and browsing history. All of this information enables us to improve our Websites and tailor them to individual Website visitor needs and preferences.

At any time, you can disable the use of cookies in your browser and still have access to most of the information on most of our Websites. However, some features and functionalities may not work if you disable cookies. For example, you may not be able to access your account information (although you will still be able to call or e-mail us), receive customized content, participate in certain surveys or forums, or make purchases through our Websites

3. Advertising, Analytics, and Online Tracking

The Studio may use third-party advertising and analytics service providers to serve ads to you when you visit certain of our Websites or other websites (including on social media), and to analyze the use of our Websites and the effectiveness of our marketing efforts. These service providers may collect non-identifiable information about your visits to our Website, and your interactions with our products, services, and your reaction to our marketing communications (such as what you do when you receive a marketing communication from us). Such non-identifiable information does not include your name, address, e-mail address or other personal information.

The Studio and our service providers may collect personally identifiable information about your online activities over time and across third-party websites or online services, and third parties may similarly collect such information, including when you visit our Websites. Our Websites currently do not respond to web-browser "do-not-track" or other similar mechanisms. Please note that not all tracking will stop even if you delete cookies.

4. Your Account

If you set up an account for use on one of our Websites, we will collect information from you as necessary to support your use of the account and to process transactions you make using the account. In addition, when you create an account, you will be required to provide your e-mail address and create a password. It is your responsibility to maintain the confidentiality and security of your e-mail address and password. In the event your password is lost or stolen it is your responsibility to notify us by contacting Customer Care. You remain responsible for all actions taken using your account until you provide us with such notice and we have a reasonable opportunity to deactivate your account.

You may review the personal information that The Studio has about you and change it by making a request to

5. How The Studio Uses Your Personal Information

We use your personal information to fulfill your requests or satisfy any other purpose for which you provided information to us. We also use that information to: perform our everyday business; identify fraud; perform legal compliance operations; provide you with notices; analyze the quality of our products and services; analyze the usage and effectiveness of our marketing efforts; and provide you with advertising, content, and marketing that we believe may be of interest to you (including advertisements that may be served to you elsewhere on the Internet).

The Studio also may combine your information with other information to create aggregate or summary reports, and we may provide data in aggregate form to other parties for marketing, advertising, and other purposes. If The Studio provides information to non-affiliates in aggregate form, we will not disclose any personal information concerning specific customers. We may also use and disclose information gathered through our Websites for research and analytics purposes, as well as to help detect fraud, or, in the case of surveys you fill out through one of our Websites, to help detect other inappropriate survey responses.

6. How The Studio Shares Information

In order to operate our Websites and our retail stores, and provide you with the products and services you have requested, as well as ads and information that we believe may be of interest to you, we occasionally need to share information with third parties and with our subsidiaries and affiliates. We may share your information within our family of companies, including with subsidiaries and affiliates to allow uses of that information that are described in this Policy. For example, we may transmit your personal information to third-party service providers who assist us in processing orders and payments, shipping products, performing surveys, conducting sweepstakes, processing job applications, sending e-mails and newsletters.

We may also share your information upon your request, or when we believe it is permitted or required by law, or, in connection with a business acquisition of an The Studio entity or one of our service providers, your information held by that entity may be transferred to an acquiring entity.


7. How The Studio Secures and Protects Your Information

The Studio takes information security very seriously, and protecting your personal information is an important priority. When you place an order through one of our Websites, we use several physical, electronic, and procedural safeguards designed to help make your information secure. For example, we may employ such industry-standard technology such as Secure Sockets Layer (SSL) and encryption technology that works with all Internet browsers to provide a recognized high-level of security for online transactions. However, no data transmission over the Internet can be guaranteed to be 100% secure.

The Studio also has satisfied its requirements under the Payment Card Industry ("PCI") security standards, which protects your credit card information by ensuring that it is processed, stored, and transmitted in a secure manner. We use your personal information to fulfill your orders and requests, and we do not retain your credit card information. We currently use a third-party processor for credit card information, so you provide your information directly to that processor, not to us.

8. How The Studio Treats Your E-mail, SMS Text, and Postal Communications

When visiting The Studio's or our Websites, you may provide personal information and choose to receive e-mail and/or SMS text updates, invitations, class announcements, or other information from us. We may use a third-party e-mail or SMS text service provider to send e-mail or SMS text communications from The Studio about our products and services. The Studio requires its third-party service providers to use your personal information only for e-mail or SMS text services requested by The Studio and to keep your information secure and confidential. At any time, you can choose to remove your name from our e-mail or SMS list text by:

  • using the Unsubscribe link at the bottom of each e-mail sent by The Studio;

Please note that we will separately obtain express or implied consent from you before contacting you whenever we are required to do so by law (such as the Telephone Consumer Protection Act). If you sign up for our mobile offers, our terms and conditions, including disclosures of dialing technology and that consent is not a requirement for purchase, are provided with any invitation to register.

If you provide us with your postal address while in our studio, on our Websites, or through other means, you may receive periodic advertisements, circulars, or other promotional materials from us. If you do not wish to receive postal mailings from The Studio, or third-party organizations, please notify The Studio by email, Please provide us with your name and postal address, and identify which lists you wish to be removed from, so that we can be sure your information is deleted from the appropriate mailing lists.

9. Social Media

The Studio maintains social media pages and accounts (including through Facebook, Twitter, Pinterest, YouTube, SnapChat, and Instagram). Actions you take in connection with social media pages may be reflected in a manner visible to others; for example, if you "Like" us on Facebook or post a comment, others may be able to see that you have done so. The collection and use of information on any of our social media pages is governed by the privacy policy of the applicable social media website or service.


The Studio posts pictures and videos on multiple occasions of classes, socials, parties and workshops.  There is an implied consent of using your image in these posts unless otherwise notified. If we are told of your preference to not use their image, all efforts will be made to not use your image. 

We may receive personal information from a social media page when you connect through a social media feed, post content, or otherwise interact with us using social media tools. For example, we may receive basic Facebook account information through our Facebook Page(s). Also, when you "like," "subscribe to," or send a "tweet" to us through social media, we may receive your username, handle, and any other available personal information from the social media website. All information received from social media websites may be used by us in the same manner and for the same purposes as described in this Policy with respect to similar information we obtain through our Website, including to allow us to send and tailor messages that we believe may be of interest to you. We may use certain custom audience tools to display interest-based content or ads to you while you are using social media.


10. Legally Required Disclosures

If The Studio receives a subpoena, court order, or other legal process requesting your personal information, The Studio may, in its sole discretion, disclose your personal information pursuant to such legal process without providing any notice to you.



11. Other Websites

Our Websites may contain links to other websites that are not under our control, and conversely, other websites that are not under our control may contain links to our Websites. Those websites have their own policies regarding privacy and security, and we encourage you to review such policies while visiting each website. The Studio is not responsible for the privacy practices, security, or content of linked websites. The Studio provides these links solely for the convenience of our customers and Website visitors.



12. Updates to Privacy Policy

The Studio reserves the right to change, supplement or update this Policy. We will alert you to these changes by noting the date that this Policy was last updated at the beginning of the Policy. It is your responsibility to check this Policy each time you use our Websites, so that you can take note of any change, supplement or update we may make.Any changes will apply prospectively and be effective only after the effective date of the change and will not affect any dispute arising prior to the effective date of the change. We encourage you to review this Policy from time to time to make sure that you understand how The Studio may gather, secure, use, and share your personal information. Your continued use of our Websites and patronage of The Studio's retail stores constitutes your agreement to and acceptance of the Policy and any changes to it.


13. Additional Rights

Applicable laws may give you additional rights that are not described in this Policy.



If you are a consumer, the provisions in this Policy are intended to be only as broad and inclusive as is permitted by the laws of your State of residence. If you are a New Jersey consumer, the terms of Section 14 do not limit or waive your rights as a consumer under New Jersey law and the provisions in this Policy are intended to be only as broad and inclusive as is permitted by the laws of the State of New Jersey. In any event, The Studio reserves all rights, defenses and permissible limitations under the law of your State of residence.


15. Questions

If you have any questions or comments regarding this Policy, please contact us at any time by calling us at 1-302-234-0909 between 11:00 a.m. and 9:00 p.m. Eastern Time.


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320 Lantana Drive

Hockessin, DE 19707





Monday: 10AM - 10PM

Tuesday: 2PM - 10PM

Wednesday: 10AM - 10PM

Thursday: 5PM - 10PM

Friday: 10AM - 9PM

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